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Our roots
Deruta ceramics

Umbria… the green heart of italy.

Nestled like a diamond in the centre of Italy, squeezed between Marche, Tuscany and Lazio, Umbria region is a fertile land where little medieval towns are surrounded by sunflowers and green hills. The small town of Deruta is worldwide famous for its ancient ceramic tradition whose origins date back to the thirteenth century. While staying true to their roots, the artisans of today explore new ways of conceiving traditional materials like ceramic. Art and craftsmanship, passion and love, design and innovation, they are all necessary ingredients to carry on this amazing tradition. Umbriathe green and beating heart of Italy.

Our company

Passion, research, love for nature and simple things give life to Ceramiche Viva.

Experience, Creativity and Technique blend together to create objects of design. While treasuring the old tradition of Deruta’s ceramics, Ceramiche Viva believes that ceramics should be inventive and surprising. Our items respect all the regulations in force regarding enduse, with particular attention to kitchen and dinnerware. Ceramiche Viva always creates new shapes and decors, anticipating new fashions and creating its own trend… Ceramiche Viva: simply made in Italy.
Azienda Deruta ceramiche
Deruta ceramiche

Our philosophy

Nature is the main source of inspiration of Viva’s work. Ceramiche Viva’s pottery conveys the emotions, magic, and simplicity that nature itself conveys through its colours. Our pottery pieces are designed and created to brighten up everyday life. They will become part of your life! Touch them, embrace them, look at them… they are ready to hold succulent food, crispy biscuits, vivid flowers, precious memories or nice fragrancies. Our ceramics will turn your home into a wonderful world. Passion and skills to create an exclusive and trendy product! This is “the Natural fashion.”
In 1998 my sister Orietta and I brought Ceramiche Viva to life.  Full of enthusiasm we accepted the human and professional legacy that our family left us. While treasuring the old tradition, we offer an innovative product particularly suitable for people who are looking for Italian ceramics with a new design and style. Each piece and each decor are the results of our designer’s artistic flair, Daniele Buschi: he makes the best from his skills as a talented interior designer, artist and creative. The factory is located just few minutes afar from Deruta, surrounded by vineyards, gorgeous sunflowers and nice hamlets. Great care and attention is devoted to the choice of the materials. All our biscuit ceramics are made from selected clays and raw materials. Strict controls throughout the various production steps, efficient machines and specialised personnel ensure constant quality. The whole manufacture process is handmade in Italy. Nowadays Ceramiche Viva is a well-known brand, with satisfied customers all over the world.

Simonetta Tiriduzzi

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