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Ceramiche Viva is a small jewel nestled in the green heart of Italy,  the Umbria region, surrounded by green hills and gracious medieval towns.
The factory is located just few minutes afar from Deruta, a small town famous for its ancient ceramic  tradition whose origins date back to
the thirteenth century.
The stunning landscape which surrounds us is our main source of inspiration!Ceramiche Viva: nature and passion together!


Viva” brand was created in 1998 with a basic aim: being communicative and emotional.
While treasuring the old tradition of Deruta’s ceramics, Ceramiche Viva believes that ceramics should be inventive and surprising so that is why our items have original shapes  and decors.
Experience, Passion, Innovation are our key-words!
We offer an innovative product particularly suitable for people who are looking for Italian ceramics with a new design and style.
Ceramiche Viva, a handicraft firm which always cares for innovation and quality.

Brand Philosophy

Ceramiche Viva’s pottery conveys the emotions, magic, and simplicity that nature itself conveys through its colours.
The images transferred on the pottery pieces are original creations of the Italian designer, Daniele Buschi. Ceramics created to enrich your daily routines, to be part of your life!

Admire them, hold them, touch them, dirty them… They are ready to be filled with flavorous food, fragrant biscuits or vivid flowers, to make your home a marvelous world.